Nigh on a week ago, video game industry analyst Michael Pachter suggested that Activision should take advantage of its huge online user base by charging players who want continued access to Call of Duty multiplayer modes.
Whilst not a new idea, similar models that have launched on Playstation 3 or Xbox 360 have not seen the same wild success as Activision-Blizzard PC mainstay World of Warcraft.
That doesn't put off Activision bigwig Robert Kotick, though, who discussed the idea merely a month back.
"I would have Call of Duty be an online subscription service tomorrow [if I could]," said Kotick, who also recently bemoaned Activision's lack of income from multiplayer services they supply.
"I would have Call of Duty be an online subscription service tomorrow [if I could]," said Kotick, who also recently bemoaned Activision's lack of income from multiplayer services they supply.
Today the two main developers of the series, Infinity Ward and Treyarch, have each profusely denied that such services will appear in their games in the future.
Infinity Ward creative strategist Robert Bowling quashed the rumour, stating that "nobody has to pay to play COD or MW2 multiplayer, nor will they."
In the Treyarch camp, community manager Josh Olin confirmed that a pay to play model will not be appearing in 2010's Call of Duty title Black Ops.
It remains to be seen what newly-formed studio Sledgehammer Games will be bringing to the table for the franchise. Assigned to develop Call of Duty in 2009, Sledgehammer may well hold the key to the COD subscription model.
What does seem certain, though, is that both Infinity Ward and Treyarch will resist implementing such a service, once again highlighting the supposed poor relationship between Activision and its studios.
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